THE MARKET-LED
MOONSHOT FOR
MENSTRUAL HEALTH
Around the world, 1 in 4 women and girls struggle to manage their menstruation safely and with dignity, preventing them from participating fully in the communities and economies they live and work in.
it’s a barrier to
education,
growth,
equality and
prosperity,
for people and for countries.
THIS IS MORE THAN
A HEALTH ISSUE;
Existing approaches have failed to deliver structural change
THIS ISSUE IS TOO IMPORTANT TO SETTLE FOR MORE OF THE SAME.
At Capital M, we believe the answer lies in building thriving markets —
that deliver access to safe, quality, and affordable
menstrual solutions for women and girls, everywhere.
Learn more about Our Approach.
Around the world, 1 in 4 women and girls struggle to manage their menstruation safely and with dignity, preventing them from participating fully in the communities and economies they live and work in.
THIS IS MORE THAN
A HEALTH ISSUE;
it’s a barrier to
education,
growth,
equality and
prosperity,
for people and for countries.
Existing approaches have failed to deliver structural change
THIS ISSUE IS TOO IMPORTANT TO SETTLE FOR MORE OF THE SAME.
At Capital M, we believe the answer lies in building thriving markets — that
deliver access to safe, quality, and affordable
menstrual solutions for women and girls, everywhere.
Learn more about Our Approach.
"Menstrual health and hygiene is not only a human rights issue; it is an issue of human dignity, public health and economic development."
Christian Frutiger, Vice Director-General, Swiss Agency for Development and Cooperation (SDC)
“Give a girl a disposable pad, and you may improve her level of comfort for up to 4 hours. Give a girl the opportunity to walk into a marketplace, select her own period product of choice and quality, pay a reasonable price for it and walk out with dignity and security, and you’ve created a world where she may thrive.”
Wendy Anderson, Co-Founder, The Case for Her & SHF Board Member
Any rights-based approach to MHH must include choice. The menstrual health market can put the health, choice and agency of a woman or girl in her own hands and this is its most important value add.
Naomi Tulay-Solanke, Community Health & Gender Activist & SHF Board Member
Kenyan women have consistently been at the forefront of innovation and leadership. Their lived experiences—mirrored across many emerging economies—deserve recognition and inclusion in the development of global standards for menstrual products.
Ken Oduor, Kenya Bureau of Standards (KEBS)
"Menstrual health and hygiene is exciting because it is not only an investment and market opportunity, it is also an impact opportunity."
Jessica Espinoza, CEO, 2X Global
